In the world of cosmetics, packaging is never just a “container.” It delivers the very first impression of a product, conveying a brand’s value and style. Excellent packaging design goes beyond protection and functionality—it creates a sensory experience and communicates directly with the consum

In the European and American skincare markets, sustainability is no longer an “optional extra” for brands—it has become a key competitive edge in winning consumer trust and loyalty. In recent years, with the growing awareness of environmental protection and the push from regulations, theRef